TWEKA For Tweka, the oldest Dutch swimwear brand, I have produced their campaigns and lookbooks. Together with the conceptual photographs of Sabrina Bongiovanni and the set design of Noman Studio we created a new iconic approach for the brand. I have produced all content for the seasons 2018- 2019 and 2020. tweka
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DOUTZEN KROES COVER FOR VOGUE GERMANY The German Vogue celebrated her 40th anniversary by publishing various covers and stories. For the Doutzen Kroes cover I was asked to do the creative production. It resulted in a great story in her future house together with her 2 children. Photography by Hill & Aubrey Styling by…
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CALVIN KLEIN Since 2017 I have been working as a free lance creative producer for Calvin Klein in Amsterdam. Partly taking care of the look book shoots and also some ecommerce shoots. Together with the CK studio art directors and the global casting director the photographers and models are selected. calvinklein
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VOGUE ITALY TALENT EDITION During the September edition of Mercedes Benz Prague Fashion Week I had the opportunity to work on an online editorial as an art director together with Alberto Calabrese, who is an editor for Vogue Italy. We came up with the concept, selected the looks from different Czech and Dutch designers, picked…
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MBPFW For the second time in 2018 I was part of the international guest panel that visited MBPFW and I was asked to curate a show for the September edition. The show and an editorial were made possible by Dolce Vita Magazine. The idea was for me to pick 5 designers that have studied at…
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CALVIN KLEIN Since 2017 I have been working as a free lance creative producer for Calvin Klein in Amsterdam. Partly taking care of the look book shoots and also some ecommerce shoots. Together with the CK studio art directors and the global casting director the photographers and models are selected. calvinklein
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TWEKA For Tweka, the oldest Dutch swimwear brand, I have produced their campaigns and lookbooks. Together with the conceptual photographs of Sabrina Bongiovanni and the set design of Noman Studio we created a new iconic approach for the brand. Currently we are working on the new seasons. tweka
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Jan Cerny Jan Cerny won the international Mercedes Benz Fashion Week 2017 award and got to show at the Amsterdam Fashion Week during the summer edition of 2017. I was asked as the art director and producer for the show and arranged all models and the choreography. I produced the show as well for…
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Esprit x Opening Ceremony The 2nd collaboration between Esprit and NYC’s own Humberto Leon and Carol Lim of Opening Ceremony. This time the collection was also presented in Amsterdam at a one week pop up shop. This event and the store design as well as the staff and opening party was produced and arranged by…
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Collectie Arnhem Every year, the 3rd year students of ArtEZ Fashion Design, produce and show a complete collection to the fashion experts in Amsterdam. I have been responsible for these events and shows for many years now, in which I also guide the students how to produce a big event. collectiearnhem
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Berndnaut Smilde for Saatchi Gallery The artist Berndnaut Smilde was asked by the Saatchi Gallery to create some visuals with the new Huawei camera. The visuals were part of the exhibition “From Selfie to Self-Expression” at the Saatchi Gallery in London. I was asked to do the casting, location scouting and I also…
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Fantastic Man For the 22nd issue of Fantastic Man, I have produced an editorial shot by Jamie Hawkesworth. The theme was Holland and I even organized a helicopter so he could get some nice dutch landscapes shot from the air. Fantastic Man also celebrated his 10th year anniversary this year.
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Maria Clè Leal Maria Clè Leal won the international Mercedes Benz Fashion Week award and got to show at the Amsterdam Fashion Week during the summer edition of 2015. Karla Otto London was responsible for the event and pr and hired me for the show production. Arranging models, catwalk training, choreography and making sure the show ran smooth…
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Hanatsubaki Hanatsubaki is a monthly corporate culture magazine issued by Shiseido that highlights art, fashion, design and lifestyle. For one of their issues they commissioned Sabrina Bongiovanni. This editorial piece has been produced by me and was shot entirely in the Netherlands.
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Nike Since 2001 I have been working as an art buyer and photo producer for Nike EMEA. Working from global campaigns, lookbooks, sales meetings, to store and window material. Ever since I have been producing shoots for the Olympics up to all below the line campaigns for Nike Women, Nike Sportswear and Nike running.
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Arnhem Mode Biennale Since the start of this unique fashion festival in Arnhem (now called MoBA), I was asked to join the team to work on production and events. I have worked on 4 editions (2005, 2007, 2009 and 2011). From producing sponsor events, fashion shows to exhibitions and hosting special events.
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older projects Since I’m working for a while now, I have done diverse projects of which some I will show here. In 2010 Piet Paris had his first ever personal exhibition where he showed and sold his work. My task was to do the exhibition production and find the perfect location for this.…
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