TWEKA For Tweka, the oldest Dutch swimwear brand, I have produced their campaigns and lookbooks. Together with the conceptual photographs of Sabrina Bongiovanni and the set design of Noman Studio we created a new iconic approach for the brand. I have produced all content for the seasons 2018- 2019 and 2020. tweka
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DOUTZEN KROES COVER FOR VOGUE GERMANY The German Vogue celebrated her 40th anniversary by publishing various covers and stories. For the Doutzen Kroes cover I was asked to do the creative production. It resulted in a great story in her future house together with her 2 children. Photography by Hill & Aubrey Styling by…
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CALVIN KLEIN Since 2017 I have been working as a free lance creative producer for Calvin Klein in Amsterdam. Partly taking care of the look book shoots and also some ecommerce shoots. Together with the CK studio art directors and the global casting director the photographers and models are selected. calvinklein
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VOGUE ITALY TALENT EDITION During the September edition of Mercedes Benz Prague Fashion Week I had the opportunity to work on an online editorial as an art director together with Alberto Calabrese, who is an editor for Vogue Italy. We came up with the concept, selected the looks from different Czech and Dutch designers, picked…
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MBPFW For the second time in 2018 I was part of the international guest panel that visited MBPFW and I was asked to curate a show for the September edition. The show and an editorial were made possible by Dolce Vita Magazine. The idea was for me to pick 5 designers that have studied at…
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CALVIN KLEIN Since 2017 I have been working as a free lance creative producer for Calvin Klein in Amsterdam. Partly taking care of the look book shoots and also some ecommerce shoots. Together with the CK studio art directors and the global casting director the photographers and models are selected. calvinklein
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TWEKA For Tweka, the oldest Dutch swimwear brand, I have produced their campaigns and lookbooks. Together with the conceptual photographs of Sabrina Bongiovanni and the set design of Noman Studio we created a new iconic approach for the brand. Currently we are working on the new seasons. tweka
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Jan Cerny Jan Cerny won the international Mercedes Benz Fashion Week 2017 award and got to show at the Amsterdam Fashion Week during the summer edition of 2017. I was asked as the art director and producer for the show and arranged all models and the choreography. I produced the show as well for…
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Esprit x Opening Ceremony The 2nd collaboration between Esprit and NYC’s own Humberto Leon and Carol Lim of Opening Ceremony. This time the collection was also presented in Amsterdam at a one week pop up shop. This event and the store design as well as the staff and opening party was produced and arranged by…
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Collectie Arnhem Every year, the 3rd year students of ArtEZ Fashion Design, produce and show a complete collection to the fashion experts in Amsterdam. I have been responsible for these events and shows for many years now, in which I also guide the students how to produce a big event. collectiearnhem
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Berndnaut Smilde for Saatchi Gallery The artist Berndnaut Smilde was asked by the Saatchi Gallery to create some visuals with the new Huawei camera. The visuals were part of the exhibition “From Selfie to Self-Expression” at the Saatchi Gallery in London. I was asked to do the casting, location scouting and I also…
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Joline Jolink In 2016 Joline Jolink celebrated her 10th anniversary of her successful fashion label. For this occasion 10 creatives were asked to make a visual for her using pieces from the jubilee collection. I also made 2 visuals for her in collaboration with fashion photographer Barrie Hullegie. This is the result. Art Direction…
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Fantastic Man For the 22nd issue of Fantastic Man, I have produced an editorial shot by Jamie Hawkesworth. The theme was Holland and I even organized a helicopter so he could get some nice dutch landscapes shot from the air. Fantastic Man also celebrated his 10th year anniversary this year.
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Maria Clè Leal Maria Clè Leal won the international Mercedes Benz Fashion Week award and got to show at the Amsterdam Fashion Week during the summer edition of 2015. Karla Otto London was responsible for the event and pr and hired me for the show production. Arranging models, catwalk training, choreography and making sure the show ran smooth…
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Hanatsubaki Hanatsubaki is a monthly corporate culture magazine issued by Shiseido that highlights art, fashion, design and lifestyle. For one of their issues they commissioned Sabrina Bongiovanni. This editorial piece has been produced by me and was shot entirely in the Netherlands.
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Eigen Huis & Interieur I had myown society page in the renowned magazine Eigen Huis & Interieur. Every month Iwas showcasing the best events and the most interesting network of people. My contribution was focusing more on the art and fashion scene of the Netherlands and Belgium. With a general 228 pages every month, EH&I…
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Collectie Arnhem Every year, the 3rd year students of ArtEZ Fashion Design, produce and show a complete collection to the fashion experts in Amsterdam. I have been responsible for these events and shows for many years now, in which I also guide the students how to produce a big event. collectiearnhem
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& Other Stories The first& Other Stories store in The Netherlands opened on October 24th 2014. A special VIP pre opening happened on October 22nd and I was selected by the client to produce this grand event. I was responsible to create a warm and welcome surrounding and was in charge of catering, visuals,…
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Anthropologie For the August catalogue and online content, the team of Anthropologie striked down in Amsterdam and I was in charge of the production and arranged the locations, hair and make up, stylist, set styling, model, budget and catering. Photographer Serge Leblon and model Bette Franke teamed up for this production.
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Graduation Shows ArtEZ BA Since 2007 I’m responsible for the Graduation Show of the BA Fashion Design department at ArtEZ. Every year about 20 students graduate from this department and most of them find a great career in Fashion. I’m the head of Production and responsible for finding the perfect location each year. Each year…
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Nike Since 2001 I have been working as an art buyer and photo producer for Nike EMEA. Working from global campaigns, lookbooks, sales meetings, to store and window material. Ever since I have been producing shoots for the Olympics up to all below the line campaigns for Nike Women, Nike Sportswear and Nike running.
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Graduation ArtEZ MA I have been in charge of the graduation shows for a while and also took on the production for the Master students. As head of production I make sure the students get the best platform in Paris or Amsterdam to present themselves to the fashion professionals. http://www.artez.nl/fashion/Fashion-Design-(M)
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Graduation Exhibition ArtEZ Art & Design ArtEZ Finals is all about the graduation exhibition of the 8 departments of ArtEZ Art & Design. Taking on the mass production of organizing a location, graphics, planning and ensuring all students get the best platform. Each finals expo is showing work of the departments; Graphic Design, Interaction Design,…
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Fashion Council NL I’m co-founder of the Fashion Council NL. The Council started in 2014 after a research period of 2 years. The main focus is to connect the emerging and existing Dutch fashion industry. Working with partners from the Dutch Fashion chain, the Council’s goal is to be the connector between creativity, education and…
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Gemeente Museum Chanel for Everyone After working together with Maarten Spruyt for the Fashion NL exhibition in 2006 for the Gemeente Museum, I joined the team again to create a special photo studio for the Chanel exhibition. Visitors got the opportunity to wear a vintage Chanel jacket and take a picture while wearing it. The aim…
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V.E. Delure For this luxury menswear brand I teamed up with Barrie Hullegie and supermodel Mark VanderLoo and his son. I produced the whole shoot and we shot on various locations in France.
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turnover Dutch fashion brand Turnover wanted to create a new brandbook. Together with Jessica Gysel and Sophie Spindler, I started to work on a special project, highlighting various women and focussing on their career, dreams and identity. What makes women TICK became the lead for the research of the brand’s identity.
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Arnhem Mode Biennale Since the start of this unique fashion festival in Arnhem (now called MoBA), I was asked to join the team to work on production and events. I have worked on 4 editions (2005, 2007, 2009 and 2011). From producing sponsor events, fashion shows to exhibitions and hosting special events.
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older projects Since I’m working for a while now, I have done diverse projects of which some I will show here. In 2010 Piet Paris had his first ever personal exhibition where he showed and sold his work. My task was to do the exhibition production and find the perfect location for this.…
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