Nice to meet you!
I’m part of the fashion and photography industry since 1999 and work as a producer, art director, curator, connector, casting director and visual consultant.

After studying Design and Communication in The Hague, I travelled around Europe for 3 years working at Cirque Du Soleil. After returning to Amsterdam I started to work at Wolf Produkties where I began to produce photoshoots for Bij (Bijenkorf Magazine) and other fashion clients.

My freelance career took off in 2004 and since then I have been working for international advertising agencies, brands, fashion designers, photographers, magazines and cultural events.
Amongst them, Vogue, Calvin Klein, Nike, de Bijenkorf, WE, Vlisco, Dutch Fashion Foundation, Arnhem Mode Biennale, Onitsuka Tiger, Wallpaper, Amsterdam Worldwide, Wieden + Kennedy, And beyond Studio, ArtEZ, Studio Piet Paris, Turnover, Anthropologie, Esprit, Amsterdam Fashion Week and many more.

I was also part of the advisory board of Amsterdam FashionWeek, the co-founder of the Dutch Fashion Council, the platform that connects the emerging and existing Dutch fashion industry and the co-founder of the Forza Fashion House in Maastricht.

Please contact me for any professional inquiry.

instagram: rchdnaas

visit: Herengracht 104-N 1015 BS Amsterdam




portrait by Barrie Hullegie

maxresdefault kopie

panel discussion Fashion in belgium 2013

Leipzig 2017

at le book